WE Fashion - Product Styling

Fictional Creative Brief

During my internship at WE Fashion in Utrecht, I created a fictional marketing brief called "WE Go Global." The concept revolves around travel-friendly, versatile wardrobe essentials that make packing a breeze. Whether you’re exploring a sunny beach or a rainy city, WE’s collection offers stylish, adaptable pieces that take you from adventure to adventure with ease. The focus is on timeless, elevated basics that let you add your personal touch—because every journey deserves a confident, stylish you!

I created two decks for the project. One featured outfit ideas and images if the shoot were actually done with models, while the other showcased inspiration images for the stills that I executed, which are shown above.

Take a look at the full brief!

WE Fashion - Ecomm Styling

Social Media Rebrand - Sustainable Fashion Store

For an internship application, I created a fictional social media rebrand proposal for Instagram. I focused on giving the brand a visual refresh with cohesive colors and clean graphics that felt fresh and modern. I came up with ideas for engaging reels and posts, from behind-the-scenes glimpses to interactive trends, all designed to spark audience engagement.