Business Fashion Academy

Business Fashion Academy

“HERITAGE FOLDER”

  • model: @raniaa

    photographer: @p.u.f___

    styling & art direction: @hripsime.ananikjan - me

  • GRADUATION SHOOT

    My final shoot for my BFA course showcases my concept and vision for ZEPURE. A brand combining modern fashion with the traditional Armenian heritage. A vision to be a source of inspiration where cultural diversity is embraced, leaving a lasting impact on how people experience fashion and self-expression.

    The black blazer my first design I worked on. Inspired from Armenian traditional jewelry, I reworked a thrifted blazer. It is to show the perfect combination of modern fashion pieces, with cultural inspired aspects, creating a statement piece.

    The other outfits are showcasing what other designs would look like and be inspired of.

“THE WAY SHE WEARS IT”

  • photographer: @tarisaprilyant

    styling & art direction: @hripsime.ananikjan me

  • LOOKBOOK SHOOT

    CULTURAL ESSENCE, MODERN EXPRESSION -

    Where modern style and traditional heritage blend seamlessly. A walk in the city wearing a dress with hints of the Armenian culture.

COMMERCIAL SHOOT

  • photographer: @tarisaprilyant

    styling & art direction: @hripsime.ananikjan me

  • The Spirit of Armenia

    This commercial shoot was all about capturing the essence of the Armenian culture and its breathtaking landscapes, with nature playing a central role in the visual storytelling. The goal was to evoke emotion—creating images that resonate with people on a deeper level and spark a connection to the brand. The idea was to inspire a desire for the pieces, making customers envision themselves wearing them. While this shoot featured conceptual inspiration styling, the final vision would come to life with real designs, blending culture, nature, and fashion into a powerful narrative.

EDITORIAL SHOOT

  • photographer: @tarisaprilyant

    styling & art direction: @hripsime.ananikjan me

  • Jewels of the Past

    This editorial shoot was my first chance to bring my vision for Armenian-inspired jewelry to life—mixing timeless tradition with a modern twist. The pieces, steeped in Armenian heritage, were styled to feel fresh and bold, blending perfectly with contemporary fashion. I wanted to show how the rich, intricate details of traditional jewelry could effortlessly complement sleek, modern outfits.

    A playful yet elegant fusion of past and present, capturing the beauty of culture in a way that feels totally relevant and exciting for today’s fashion scene.

TREND SHEETS & MOODBOARDS